GM Grade
Mixed front-office results
29 roster moves graded this tenure
29
Roster Moves
1 year
Tenure
GM Grade Analysis
CThe data provided for Amber Cox and the Indiana Fever is too sparse to support a responsible 5-7 sentence analysis. A C grade is noted, but without transaction history, roster construction details, draft capital usage, salary context, or any supporting performance or sentiment data, any specific claims about her front office decisions would be fabricated rather than grounded in evidence. A grade without supporting data is not a story — it's a number.
About Amber Cox
Amber Cox is the Chief Operating Officer and General Manager of the Indiana Fever, a veteran sports executive whose career spans the WNBA, college athletics and professional soccer.
Cox began in college athletics before joining the Phoenix Mercury in 2004 as director of marketing and promotions, eventually rising to become the team's chief operating officer and president and serving as interim general manager in 2013. She later spent time in Major League Soccer and the NWSL as a top business executive, including chief marketing officer roles in Houston and COO of the Kansas City NWSL club. She returned to the WNBA as a vice president with the Connecticut Sun (2016-2021), then served as COO of the Dallas Wings, before the Indiana Fever named her COO and General Manager on October 4, 2024, putting her in charge of both basketball and business operations during one of the most high-profile periods in franchise history.
Fun facts
- Her career spans three sports — she has held senior executive roles in the WNBA, Major League Soccer and the NWSL.
- She served as interim general manager of the Phoenix Mercury back in 2013, decades before taking the Fever GM job.
- She holds the dual title of Chief Operating Officer and General Manager in Indiana, overseeing both business and basketball operations.